Last Modified:  January 1, 2017


Motionloft, Inc. (“Motionloft”/”we”/”us”/”our’) is committed to protecting the privacy of its customers and third parties in connection with its operations.  For more information about what we do, please visit our website at  This Data Privacy Policy (this “Policy”) describes how we collect, store, use, and share information and data collected through the normal course of business as well as our proprietary Motionloft sensors (“Sensors”) and the Motionloft website (“Site”).


Motionloft sensors collect pedestrian and vehicle movement.  No personally identifiable information on individuals is collected, or tie an individual to any identifiable database with name, address, or phone number.


Use of the Data Collected

As the Sensors obtain the video and images, Motionloft’s systems analyze the video frames in real time.  Video frames used for such analysis are discarded immediately after the analysis is completed.  An anonymous data vector is then extracted and securely sent to Motionloft.   Motionloft neither stores nor transmits personally identifiable information.  The data that is collected by the Sensors is not released to the public and is solely for the use of Motionloft and our customers.  The collected data is presented in an aggregated form in our custom dashboard that allows our customers to view real-time vehicle traffic and pedestrian counts for their location only. The data collected from Sensors may also be used for calibration, testing, and software enhancement.  The processes of calibration, testing and software enhancement are strictly performed by Motionloft employees with a specific job requirement to service the installation, monitoring and development of Motionloft technology.  Additionally, the data may be used to periodically improve, develop, and enhance algorithms for use in Motionloft’s systems and for Motionloft’s general purposes.


Storage of the Data

All data is stored using Amazon Web Services (AWS). All servers are U.S. based. AWS ensures that data never leaves U.S. with U.S. based services. Access to this limited data is restricted to Motionloft employees, contractors and approved partners who need to process the data for instrument design and calibration purposes, each of which is subject to contractual confidentiality obligations. Data is written in a triplicate in flat file, relational databases, and non-relational databases to maximize data integrity and prevent loss in case of disaster and system failures.


Transmission of Data

When Motionloft Sensors transmit data, they are sending a data log; the Sensors are not broadcasting images or personally identifiable information. In connection with its transmission of data from the Sensors, Motionloft has put security measures in place to protect the loss, misuse and alteration of the data under our control.  We also ensure that our third party vendors employ appropriate security measures.  However, our customers have a role in protecting their data and should be mindful of who has access to authorized log-in information provided to them in connection with viewing their data through our dashboard.


Who Receives Our Data

The analysis of the data is presented in an aggregated form on our custom dashboard and may only be accessed only by customers that have an authentication login.  Logins are only granted to customers who have purchased services through Motionloft and such customers may only access the aggregated data analysis from the Sensor related to their specific designated location(s).



No methods of transmitting data over the Internet are 100% secure. Motionloft takes appropriate technical, administrative and organizational informational security measures to prevent and minimize such risks. Such measures include, where appropriate, the use of firewalls, secure server facilities, encryption, implementing proper access rights management systems and processes, careful selection of processors and other technically reasonable measures to provide appropriate protection for your personal data against unauthorized access or disclosure. Where appropriate, we may also take backup copies and use other such measures to prevent accidental damage or destruction to your data. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. You are responsible to inform us immediately if you become aware of any unauthorized use of your information or password.


Cookies We Set On Our Site

When you visit the Motionloft website (, Motionloft’s servers send a cookie to your computer. Standing alone, cookies do not identify you and they merely recognize your web browser.  When you visit the Motionloft Site, we use session “cookies” – a piece of information stored on your computer – to allow the Site to uniquely identify your browser while you are logged in. We do not link the information we store in cookies to any personally identifiable information you submit while using the Site other than the login information you provide. Session cookies also help us verify your identity and are required in order to use the Service.


Changes to this Policy

This Policy is effective as of the date stated at the top of this Policy.  Motionloft reserves the right to modify this Policy at any time to reflect changes in the manner in which we collect and use data or in connection with changes in privacy-related laws, regulations, or industry standards.  In the event of any changes to this Policy, a revised version of this Policy will be posted on our website and updated to provide the “last modified” date.  We encourage you to refer to this Policy on a continuing basis so that you understand the terms and conditions of our most current privacy policy.


Contacting Motionloft

If you have any questions regarding this Policy, please contact us via email at