What We Solve
Collect the right data to turn gut feelings into confident decisions
We know the challenges facing retailers – changing shopping behaviors, integrating online and offline channels, and an evolving in-store shopping experience. This requires meaningful retail data and analytics strategy.
Make urban site selection decisions with confidence developing a baseline focused on foot traffic.
Anticipate the impact of promotional advertising, sales, street fairs, and other events in and around your store.
Understand customer shopping habits by analyzing path tracking, heat maps, and dwell times.
Increase revenue on existing stores with street-to-store conversion rates.
We turn the physical world into Digital Data
Our cloud-based dashboard allows you to see your data when and where you need for greater insight from both indoor and outdoor locations. Additionally, access to the API provides the ability to integrate the data with your current systems and tools.
The NYU Bookstore wanted more detailed visibility into the traffic response from their promotional advertising and wanted to better understand the capture and conversion rates. Motionloft sensors were able to test merchandising campaigns and marketing programs.
Credo Beauty faced skyrocketing real estate costs for their brick and mortar retail. To maximize the use of space, they needed to think creatively. Credo combines ViMo’s floorplan optimization and ability to create clear KPI for marketing campaigns to be a comprehensive solution.